Anders the Infotainer Revealing the Secrets to Succesful Trade Show Exhibiting

Trade Show Infotainer Results at VM World Europe

2011-10-26T22:19:00.000-07:00

Not just for North American trade shows, Anders has been proven to be effective at generating leads as a presenter in Europe as well. Hear from a repeat client about why their company uses Anders at all their trade shows.

With and Without

2011-10-23T10:28:00.000-07:00

A big thank you to Anton Gostev for shooting this video. Last week at VM World in Copenhagen my client Veeam Software was back to back with one of their competitors. This video clearly shows the difference between a booth with an Infotainer and without.

Working fror Team Veeam

2011-09-14T07:18:00.000-07:00

This is a recent shot of me working at the Veeam Software booth at VM world. This year their attendance was up. It's great to see a trade show that is building each year upon the last. Around 20,000 IT Professionals descended upon Las Vegas to take part in the biggest event in the Virtualization Industry.

It was great to see companies embracing the idea of having a live presenters, trade show magicians, and even jugglers to generate their leads. There were 10 of us creating crowds and leads for our clients throughout the show. I met some real pros and can't wait to see them once again on the trade show floor.

The Power of Free

2011-06-23T13:05:00.000-07:00

I just finished listening to Chris Anderson's book (free on audible) "Free: The future of a radical price" an he makes a great case for what he calls "rounding down to zero". He postulates that anything in the digital world will eventually become free whether it's information or services.

This new generation that has grown up with computers is very much use to the idea of getting things free online. The sooner companies realize this the sooner they can profit from this trend.

The idea of free plays a huge role in trade show marketing. Whether it's free trials, free giveaways, free massages the list goes on and on. The power of free is undeniable. We as trade show marketers can harness this power and take it to the next level. What can you offer free that your competitor charges for without hurting your bottom line?

In the book the author tells of the story of how Jello finally got off the ground. The jello recipe and business changed hands a couple of times until someone got the idea to give free jello recipe books to households to create a demand for the product. Free recipes to sell Jello. Free razors to sell razor blades. The list goes on and on.

The race to zero has begun. How can you round down to free?

Trade Show Crowd Attraction Article

2011-06-02T07:36:00.000-07:00

I thought you might enjoy this excerpt.

Excerpt form "Exhibitions and Trade Shows by S. Ivan Jurisevic

"When you are at a show, walk around and notice where show visitors are gathered. Almost invariably, it is where there is an activity of some sort going on. Sometimes they involve testing their skills in a fun way, perhaps throwing balls, hitting golf balls or driving remote-controlled cars. Sometimes they are purely entertainment, such as provided by singers or magicians. Or they may be celebrities such as sports people.

Even an interesting video can draw people. Sporting videos are among the most attractive, especially ones showing spectacular crashes and spills. I have even seen running a live broadcast of a football game, and it was attracting a lot of people.

All of these can both fun to watch, and they can certainly get a large number of people around the booth.

Use the demonstration as a prospecting technique. If, instead of a general interest demonstration, you demonstrate your product, it will tend to attract those who have an interest in it. Those who are not interested will move on, which is exactly what you want. In addition, your staff can move amongst the people watching the demonstration and further qualify them to identify prospective clients.

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But our product/service can't be demonstrated

Some companies say that their service cannot be demonstrated, and they can give all sorts of reasons why.

Find a way. Sit down with your team and brainstorm a way to do it. There is always some method of demonstrating your service, even if it is only a person talking to a video that shows your product in use.

Incidentally, a video on it's own, be it a corporate video or one of your product in action, will not do the job. You know this yourself from all the lonely videos you have seen at shows, busily talking to nobody at all. The key is that there is a live person on your stand talking to passers-by and engaging them in an exchange of information."

Trade Show Exhibitors Take Note

2010-10-22T04:33:00.001-07:00

http://www.theinfotainer.ca What trade show exhibitors don’t understand about booth design and layout.

It's all relative. Take a lesson from Anders and watch his trade show marketing tip about how to look successful at the show to be successful. It's all relative.

Receive over $598 in profit producing tools for free go to www.theinfotainer.ca

Trade Show Giveaway

2010-04-12T01:52:00.001-07:00

http://www.theinfotainer.ca Trade show giveaways. All the booths have them, but why do they work and which types of gifts really pull in the trade show leads.To receive more videos like this plus over $598 in profit producing tools go to www.theinfotainer.ca

Trade Show Sales Tips

2010-03-20T16:32:00.001-07:00

http://www.theinfotainer.ca They say the devil is in the details. That is very true in the world of trade show marketing. The small details that differentiate you from the competition can actually become deal breakers or deal makers. Which side do you want to be on?

To receive more videos like this plus over $598 in profit producing tools go to www.theinfotainer.ca

Arysta Lifescience

2010-02-01T02:18:00.001-08:00

www.theinfotainer.ca Using an Infotainer Arysta Lifescience had record attendance to their trade show booth. They have continued using a trade show presenter at their live marketing events. To receive more videos like this plus over $598 in profit producing tools go to www.theinfotainer.ca

Trade Show Lead Acquisition

2010-01-13T05:17:00.001-08:00

www.theinfotainer.ca Lead capture is a process not an event. You must have a game plan to further the prospect down your funnel. Once they are in the booth and qualified then what. Having a team captain on your booth staff may be one way to lead your team and unite your efforts. To receive more videos like this plus over $598 in profit producing tools go to www.theinfotainer.ca

Armed Forces Recruiting

2010-01-06T21:25:00.001-08:00

Trade Show Magician Not only at trade shows but at career fairs as well. Anders' presence at a booth results in crowds, higher retention of information and increased lead generation. To receive more videos like this plus over $598 in profit producing tools go to www.theinfotainer.ca

Praise for Trade Show Entertainer

2009-12-25T18:29:00.001-08:00

Trade Show Entertainer- Rave reviews for Trade Show Entertainer Anders. Witness increased trade show leads and traffic. Go to www.theinfotainer.ca to receive over $598 in profit producing tools free!

Booth Staff Trainings

2009-12-12T20:59:00.001-08:00

Trade Show Magicican- Train your booth staff to engage your prospects and watch your trade show leads increase. Go to www.theinfotainer.ca to receive over $598 in profit producing tools free!

Global Petroleum Show

2009-11-20T05:37:00.001-08:00

Trade Show Magician 3 critical points to get your message to your prospects and create a successful Global Petroleum show.Receive over $798 in free trade show tools go to www.TheInfotainer.ca

Trade Show Performer Booth Trainings

2009-11-18T06:49:00.001-08:00

Trade Show Magician - Train your booth staff to focus on the prospects in the aisles and watch your leads increase. Go to www.theinfotainer.ca to receive over $798 in profit producing tools free!

Trade Show Lead Capture

2009-11-16T03:33:00.001-08:00

Trade Show Magician Trade show lead generation. How do you stop prospects and capture their information? To receive over $598 in profit producing tools for free go to www.theinfotainer.ca

How to Attract Trade Show Prospects

2009-11-12T23:31:00.001-08:00

Trade Show Magician Learn the primary secret of trade show presenters to build crowds and stop traffic at trade shows. Go to www.theinfotainer.ca to receive over $598 in profit producing tools free!

Trade Show Presenter or Infotainer?

2009-11-11T10:33:00.001-08:00

Trade show presenter or Infotainer? Watch the video to learn which is right for your booth. To receive over $598 in profit producing tools for free go to www.theinfotainer.ca

You get what you give

2009-11-01T16:51:00.000-08:00

Give-aways, promolinks, chotchkes, call them what you will but they are an integral part of the trade show marketing arsenal. Learn how you can maximize your results without breaking the bank.

Chair Necessities?

2009-10-07T22:09:00.000-07:00

Trade Show Presenter - The role chairs play in theater style presentations at trade shows. Are they necessary?

Chair Necessities? from Anders Boulanger on Vimeo.

Fishing For Leads

2009-08-03T22:11:00.000-07:00

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What do fishing and trade shows have in common? What can you learn about the way you exhibit by looking at it from a different perspective? How do you use a net instead of a rod to bring in more trade show leads?

To receive over $598 in profit producing trade show tools, go to www.theinfotainer.ca

A Myth in the Trade Show Industry

2009-07-27T22:01:00.000-07:00

Learning to disengage. Trade shows are good for meeting potential customers but don't let one dominate your time. You must learn to elegantly remove yourself from the situation.

Arysta Lifescience and their success!

2009-07-24T07:39:00.000-07:00

This is a short "commercial" that I make for my clients so they have documentation of their success at their latest trade show. In this short video you can see the crowd gather and see how my clients can use these crowds to leverage their lead acquistion.

Trade Show Marketing coaching Videos

2008-05-25T21:24:00.000-07:00

Below is the first of many Trade Show Marketing coaching videos. This video talks about the importance of using give-aways at trade shows. Check back soon to see additional videos. If anyone has questions and would like to know about a particular aspect of trade show marketing please let me know.

In the moment, for the moment,

Anders